The Team
Eric Rosenkranz
Chairman of the Board of Directors, Co-Founder
Eric brings over 25 years of experience building and leading corporate business development teams in the software industry, including a 15-year career at Microsoft and 8 years at Google. He also served as an advisor to Alphabet’s independent venture fund, CapitalG, for a two-year term, during which he advised numerous portfolio companies on B2B growth and channel sales.
He holds an MBA from MIT Sloan School of Management, an MS in Data Science from Brandeis University, and a BS in Computer Information Systems from American University.
Additionally, Eric is a first responder with Montgomery County Fire Rescue, serving as both an EMS Provider and Board Member of Conduit Road Fire Board.
He lives in the Washington, DC area with his wife, and two teenage children.
Bella Oldham
Vice President of Clinical Nutrition
Bella Oldham develops evidence-based strategies to manage chronic conditions like diabetes and heart disease. A Registered Dietitian Nutritionist with a Culinary Dietetics degree from Johnson and Wales University, she combines clinical expertise and culinary creativity to create personalized, accessible nutrition plans. Guided by her motto, "You can't live a full life on an empty stomach," Bella is dedicated to empowering healthier lives through sustainable, patient-centered care.
Chris De
CTO
Chris is a multidisciplinary technologist with over 25 years of experience leading teams in software innovation and product development. With a deep, hands-on expertise spanning web, API, and platform development to embedded systems, microcontrollers, and generative AI, Chris has delivered cutting-edge solutions across a wide range of industries, including financial services, telecommunications, advertising, immersive media, healthcare, and crowdsourcing.
Caryn Rowe Africk
Advisory Team
Caryn Rowe Africk’s leadership experience spans business strategy, marketing, sales, product development, and operations. She is renowned for driving organizations to achieve their strategic objectives and financial targets. Caryn has led global marketing, sales, and operations for many companies spanning multi-billion dollar start-ups to private equity early-stage companies. Caryn counsels leaders and boards on growth strategies.
Gita Ram, M.D.
Advisory Team
Dr. Gita Ram is a pediatric allergist at the Children’s Hospital of Philadelphia where she serves as the medical director of the Oral Food Challenge. Her passion is empowering children and their families navigating the challenging world of food allergy.
Jackie Bjelac
Advisory Team
Dr. Jackie Bjelac is Section Head for Pediatric Allergy and Immunology, the Associate Director of the Cleveland Clinic Food Allergy Center of Excellence and the Institute Experience Officer for Cleveland Clinic Children's. Her primary clinical and research interests are in food allergy prevention and treatment.
Ghassan Ghorayeb, MD, MBA
Advisory Team
Bringing over 15 years of leadership in ophthalmology and vitreoretinal surgery, Ghassan currently serves as Associate Professor, Chief of the Retina Division, and Vice Chair of Clinical Services at West Virginia University. In these roles, he has driven strategic initiatives to expand specialty eye care, overseen clinical innovation, and led the development of advanced training programs for the next generation of ophthalmologists. He holds an MD with distinction from Boston University and an Executive MBA from MIT Sloan School of Management. He resides in Morgantown, WV, with his wife and twin sons.
Joshua Witkowski
Advisory Team
Joshua Witkowski is an advisor at Plus Wellbeing, focusing on market research and strategy. With 12 years of leadership experience in the U.S. Navy and an MBA from MIT, he supports the company's mission to advance effective, patient-centered healthcare solutions.
Kelsey Austin
Advisory Team
Kelsey Austin is a hospitality professional, food allergy advocate and lifelong athlete. She is a graduate of Cornell University’s School of Hotel Administration and worked in Food & Beverage Management with Four Seasons Hotels before moving to the tech side of hospitality. Kelsey believes that your wellness is your most important investment.
Katelin Dial
Business Development
Katelin Dial is an integrative health coach and the founder of Clean Life Collective, a Washington-DC-based health and wellness platform offering coaching services and local anti-inflammatory meal delivery. In 2021, she launched CLC Meals with local chef Anne Alfano to deliver healthy, locally sourced meals to customers in the DC area. Katelin is a mom to 4, and her passion is educating people on how food can be medicine and helping people eat better and feel better so they can live a full, vibrant life.
Maddie Ring
Advisory Team
Maddie is a Registered Dietitian with Harvest Table Culinary Group. She works alongside campus and community partners to establish wellbeing programs including educational programs, menu and recipe development, and more, fueling her passion for nutrition education and advocacy.